About Me

About Me

Jillian Olson Hugo, ABR, Owner


For Jillian Hugo, real estate is not just about selling houses, it’s about guiding clients through the biggest financial and most personal investment they will likely make in their lives. She understands everything a house should be. It’s where people will live and raise families. It is the place they’ll call home.


Jillian entered the real estate business in 2001 as a licensed assistant to her father Chuck Olson, a top producing agent in the area. Business grew rapidly, and they elected to align themselves with one of the oldest and most recognized real estate brands in the world, Coldwell Banker. Jillian’s brothers Ryan Olson and Damon Olson have since joined the business. Together, they own and operate Coldwell Banker River Valley, Realtors, a real estate company serving the entire region, positioning them to drive more buyers and sellers to you.


Additionally, Coldwell Banker has long been a leader and innovator in the industry which provides Jillian access to the latest technology and tools—again, to better serve you.


The results are telling; Jillian has been recognized among the:


  • Top 1 percent in total volume and transactions in the nation (REAL Trends)
  • Top in sales at Coldwell Banker River Valley, Realtors, for the last five years
  • Top 3 percent in sales of all Coldwell Banker agents nationwide for the last three years
  • Top 20 in total sales in the local Multiple Listing Service for the last five years


Additionally, Jillian consistently:


  • Achieves 98 percent of her clients’ listing price (local industry average is 94 percent)
  • Sells listings in just over 30 days on average (local industry average is 71 days)


The results mean more money for her clients in a shorter period of time and with minimal inconvenience. Clients praise Jillian’s negotiation skills, foresight and creative problem-solving, noting she does whatever it takes to get the deal done for them.



• National Association of Realtors

• Wisconsin Realtors Association

• La Crosse Area Realtors Association

• La Crosse Area Chamber of Commerce

• Business Networking International



• Wisconsin Real Estate License

• Accredited Buyer Representative - ABR


• First Time Home Buyers

• New Construction

• Marketing Expertise

• Resale of Existing Homes

• Negotiation